Alpen Capital has advised Strategic Foods International Company LLC, the Dubai-based 100% owned subsidiary and operating company of Britannia Industries Ltd.,India in the acquisition of -

• The business assets, brand, licenses and rights of 'Britania' brand from Britania Foods Limited and Catalyst Britania Brands Limited in Kenya, and
• The 'Goodie Baker' brand and business from Kenafric Group in Kenya

The acquisition is structured through forming of Kenafric Biscuits Limited, a Strategic Joint Venture formed between Britannia and Associates Dubai Pvt Co Ltd (BADCO) and Kenafric Industries Ltd., Kenya which will own 100% of the acquired assets.

About Britannia Industries Ltd. : Founded in 1892 and headquartered in Kolkata, Britannia, an Indian food and beverage company, is one of the oldest companies in India and among the most trusted food brands. Britannia’s product portfolio includes biscuit, bread, cake, rusk, and dairy products including cheese, beverages, milk and yoghurt. The company has an operating presence in more than 60 countries across the globe.

BADCO is an investment vehicle of Britannia Industries Ltd.

About Kenafric Industries Ltd. : Founded in 1987, Kenafric Industries Ltd., is one of the largest manufacturers of confectionery, culinary, juices, biscuits and snacks in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly.