Alpen Capital was honored at the 18th annual Superbrands tribute event held at the Grand Hyatt hotel in Dubai. This is the fourth consecutive time that we have received the Superbrands status.
Mike English, Director, Superbrands Middle East presented the trophy to Fayaz Patel and Dagna Mascarenhas at the event. The Superbrands status was awarded to 36 leading brands from the UAE for the year 2022. The 2022 Superbrands book was also unveiled at the event, a coffee table book which includes a two-page profile of each Superbrand tracing the foundation and development of the brand.
With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only thirty-six scored more than 80% of the total possible marks and were declared Superbrands by the Brand Council.