Alpen Capital has been voted as a Superbrand for the fifth consecutive time and was honored at the 19th Annual Superbrands Tribute Event held at the Intercontinental Hotel on September 28th. Mike English, Director for Superbrands Middle East, presented the trophy to Sameena and Dagna at the event. This year the Superbrands status was awarded to 33 leading brands from the UAE.

The event also witnessed the launch of the 2023 edition of the Superbrands book. The book explains the uniqueness and brief history of each of the 33 brands honored this year, in addition to celebrating their achievements and milestones. The rigorous selection process involved polling not only by the Brand Council but also by online voting which expanded the voting base to almost 2,000 industry professionals.