Alpen Capital has been awarded the Superbrands title for the 6th consecutive time at the 20th annual Superbrands tribute event. The award ceremony was held at the Double Tree by Hilton Hotel on September 19th.

Mike English, Director, Superbrands Middle East presented the trophy and the 2024 edition of the Superbrands book to Sameena, Dagna and Rozat at the event. The event was attended by representatives of the 34 companies who have been voted as a Superbrand for the year 2024.

About Superbrands– The Superbrands programme is an ‘invitation only’ branding award scheme that recognizes the strongest and most valuable brands. Brands are assessed based on their market presence, customer perception, innovation, and the overall impact created in their respective industries.

From its inception in 1993 and UK launch in 1994, Superbrands has grown into a global organisation and today operates in more than 92 countries making it a truly global brand.