Alpen Capital has been awarded the Superbrands title for the seventh consecutive time.

Mike English, Director, Superbrands Middle East presented the trophy and the 2025 edition of the Superbrands Book to Sameena Ahmad, Dagna Mascarenhas and Rozat Kamal at the event. The 21st annual tribute event was attended by representatives from 29 companies that have been voted as Superbrands for the year 2025. Some of the companies recognized this year include Al Kabeer, Al Ain Farms, Aster, Axiom Global, Equiti, InsuranceMarket.ae, Kreston Menon, and Jawhara.

The award ceremony was held at the Arjaan Rotana Hotel on November 5th.

About Superbrands

The Superbrands programme is an ‘invitation only’ branding award scheme that recognizes the strongest and most valuable brands. Brands are assessed based on their market presence, customer perception, innovation, and the overall impact created in their respective industries.

From its inception in 1993 and UK launch in 1994, Superbrands has grown into a global organisation and today operates in more than 90 countries making it a truly global brand.